Privacy Policy

PLAIN SUMMARY: We only collect information you give us voluntarily, we use it solely to respond to your enquiries and manage your event, and we will never sell your data to anyone. You have the right to access, correct or delete your information at any time.

1. Who we are

The Arena at Statfold Country Park is operated by Statfold Country Park Ltd, a company registered in England and Wales. Our registered address is Ashby Road, Tamworth, Staffordshire, B79 0BU.

We are the data controller for the personal information collected through this website and in connection with our events and services. This means we are responsible for deciding how and why your personal data is used.

If you have any questions about how we handle your personal information, please get in touch with us at events@thearena-statfold.com or call us on 01827 830389.

2. Data we collect

Depending on how you interact with us, we may collect and process the following categories of personal data:

IDENTITY & CONTACT INFORMATION
- Full name
- Email address
- Phone number
- Company or organisation name
- Job title or role

EVENT & ENQUIRY INFORMATION
- Type of event you are planning
- Preferred event date and flexibility
- Approximate guest numbers
- Venue and package preferences
- Approximate budget
- Details of your event vision and requirements

TECHNICAL INFORMATION
- IP address and browser type
- Pages visited and time spent on site
- Referring to the website or source
- Device type and operating system

We do not collect any special category data (such as health information, ethnicity, or religious beliefs) unless you voluntarily provide it in connection with specific event requirements — for example, dietary or accessibility needs for your event.

3. How we collect it

We collect personal data through the following means:

- When you submit an enquiry via our website contact form
- Through direct communication when you email, call or write to us
- In-person visits and show arounds
- When you provide contact details at wedding fairs or trade events
- Automatically when you accept cookies and analytics on our website (see Section 9)
- If you contact us via social media platforms such as Instagram, Facebook or LinkedIn

4. How we use your Data

We use the personal data we collect for the following purposes:

PURPOSE

DETAILS

Responding to enquiries

To contact you about your event enquiry and provide relevant information.

Event planning & management

To coordinate and deliver your event or booking at The Arena.

Contractual obligations

To fulfil our obligations under any booking agreement entered into with you.

Marketing communications

To send you relevant event news, offers and inspiration where you have consented.

Website improvement

To understand how visitors use our site and improve the user experience.

Legal compliance

To meet our obligations under applicable law, including financial record-keeping.

We will never use your personal data for purposes incompatible with those listed above, and we will not sell, rent or trade your personal information to any third party for their own marketing purposes.

5. Legal Basis

Under the UK General Data Protection Regulation (UK GDPR), we must have a lawful basis for processing your personal data. The legal bases we rely on are:

Consent — where you have given us clear consent to contact you for marketing purposes
Contract — where processing is necessary to fulfil a booking or service agreement with you
Legitimate interests — where we have a legitimate business reason to process your data (e.g. responding to your enquiry), provided this does not override your rights
Legal obligation — where we are required by law to retain certain information (e.g. financial records)

6. Sharing your Data

We do not sell or share your personal data with third parties for their own commercial use. We may share your information in the following limited circumstances:

Service providers — trusted partners who assist us in delivering our services (e.g. email platforms, CRM software, payment processors), under strict data processing agreements
Event partners — where relevant and with your knowledge, partners such as The RAAJ Events may receive information necessary to coordinate your event
Legal requirement — where disclosure is required by law, regulation, or court order
Business transfer — in the unlikely event of a merger, acquisition or sale of assets, your data may be transferred as part of that transaction

All third parties we work with are required to handle your data securely and in accordance with applicable data protection law.

7. Data Retention

We retain your personal data only for as long as is necessary for the purposes for which it was collected, or as required by law:

- Enquiries that do not result in a booking will be stored up to 12 months from the date of last contact

- Confirmed bookings will be stored up to 7 years from the date of the event, in line with financial record-keeping requirements
- Marketing contacts (with consent) will be stored until you withdraw your consent or ask to be removed

- Website analytics data is stored in anonymised or aggregated form as per our analytics provider's standard retention periods

8. Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

Right of access — to request a copy of the personal data we hold about you
Right to rectification — to ask us to correct any inaccurate or incomplete data
Right to erasure — to ask us to delete your personal data in certain circumstances
Right to restrict processing — to ask us to pause how we use your data
Right to data portability — to receive your data in a structured, machine-readable format
Right to object — to object to our processing of your data, including for direct marketing
Right to withdraw consent — to withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us at events@thearena-statfold.com. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data is being handled unlawfully.

9. Cookies

Our website uses cookies (small text files placed on your device) to help us understand how visitors use the site and to improve your experience. We use the following categories of cookies:

Essential cookies — necessary for the website to function correctly. These cannot be disabled.
Analytics cookies — help us understand visitor behaviour (e.g. Google Analytics). These are only set with your consent.
Marketing cookies — used to show relevant content across other platforms. Only set with your explicit consent.

You can manage your cookie preferences at any time via your browser settings or via our cookie consent tool. Refusing non-essential cookies will not affect your ability to use the website.

10. Security

We take the security of your personal data seriously and have appropriate technical and organisational measures in place to protect it from unauthorised access, loss, disclosure or destruction. These include encrypted data transmission (SSL/TLS), access controls, and regular security reviews.

While we take all reasonable steps to protect your data, no transmission over the internet can be guaranteed as completely secure. If you have reason to believe that your interaction with us is no longer secure, please contact us immediately.

11. Third-Party Links

12. Contact Us

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Any changes will be published on this page with an updated revision date. Where changes are significant, we will take reasonable steps to notify you directly (for example, by email if you are a current customer).

We encourage you to review this policy periodically to stay informed about how we protect your information.

This Privacy Policy was last reviewed and updated in May 2026.

If you have any questions, concerns or requests regarding this Privacy Policy or the way we handle your personal data, please contact us:

By email: events@thearena-statfold.com
By phone: 01827 830389
By post: The Arena at Statfold Country Park, Ashby Road, Tamworth, Staffordshire, B79 0BU

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's data protection supervisory authority. You can contact the ICO at ico.org.uk or by calling 0303 123 1113.